Account Growth
575K views without leaning on follower count
Consistent organic growth across the account, with 78% of all views coming from non-followers. The content was expanding reach, not just talking to people who already knew the brand.
Social Strategy & Content Studio
Content that reads like proof, not promotion.
Glowhub Social is a boutique content studio built for med spas and beauty brands. Strategy, scripting, design, and scheduling are handled end to end, so your feed builds trust and books appointments while you run the business.
10+ years in social media strategy
Instagram & TikTok specialists
Med spa & beauty focused
End-to-end content production
01 โ About
Glowhub Social, founded by Lianne Casey
Hi, I'm Lianne Casey.
I'm the founder and CEO of Glowhub Social, with over 10 years of experience helping businesses grow through intentional strategy, creative storytelling, and data-driven execution.
I specialize in Instagram and TikTok, with a strong focus on med spas and beauty-based brands, creating engaging, conversion-focused content that doesn't just build brand awareness but turns followers into loyal, paying clients. My approach blends trend-aware creativity with proven marketing strategy, so every brand I work with develops a distinctive, professional online presence.
Beyond posting content, I focus on building trust, educating audiences, and positioning your brand as the go-to expert in your space. From content planning to performance analysis, every decision is made with growth, visibility, and measurable results in mind, because social media should feel authentic, strategic, and aligned with your long-term goals.
Lianne Casey ยท Founder, Glowhub Social
02 โ Approach
Mission, services & process
Every account I run is built to do three things.
01
Attract & retain clients
Content built around what your ideal client is already searching for, so the right people find you and stay.
02
Build trust & authority
A feed that positions your brand as the go-to expert in your space, not just another account posting for the sake of it.
03
Drive engagement & sales
Every post is measured against one question: does this move someone closer to booking?
What I Do
- Social media strategy
- Graphic design
- Professional videography & photography
- Video scripting
- Engagement management (DMs, comments, story reposts)
- Analytics & scheduling
- Paid ads
- Influencer collaborations
My Process
- Profile optimization
- Content strategy
- Audience engagement
- Local visibility
- Personal branding
- Word-of-mouth growth
03 โ Content Pillars
The five-part cycle every calendar runs on
Five pillars, one calendar.
01
Brand Awareness
Introduce the brand, the space, and the people behind it.
02
Entertaining & Engaging
Trend-aware, scroll-stopping, native to the platform.
03
Educational & Informational
Answers the questions your ideal client is already asking.
04
Testimonials & Transformations
Real results, which build trust faster than any ad.
05
Promotional & Sales-Oriented
Clear offers, clear CTAs, timed with intention.
04 โ Process
How a month actually comes together
Nothing goes live without a plan behind it.
01
Video Scripting
Every script includes a hook built to stop the scroll, structured talking points for the body of the video, and a call to action matched to that post's goal.
02
Trend Research + Ideation
Weekly research across TikTok, Instagram, Google, Reddit, and Quora surfaces what your target clients are already asking, and every script and concept traces back to it.
03
Content Calendar
A monthly overview of concepts, mapped day by day: a before-and-after reel on Monday, an educational filler post on Tuesday, a carousel of client reviews on Wednesday.
04
Monthly Planning + Script Call
I come prepared with questions and trend ideas, we brainstorm together, and I write every script and concept in your brand voice before content days.
05
Edits + Approvals
Every post and caption is sent over for your approval before it goes live. Nothing posts without your sign-off.
05 โ Results
A recent 90-day client engagement
What consistent strategy looks like in numbers.
575,058
Views in 90 days
+307
Net new followers
4,027
Interactions
78%
Views from non-followers
Real discovery, not an echo chamber.
Over a 90-day period, this client's Instagram reached 575,058 views and 4,027 interactions while gaining 307 net new followers, with 78% of all views coming from people who didn't already follow the account, driven largely through the Reels tab and Feed placement. Follower growth also accelerated in the final weeks, a sign the strategy was building momentum, not plateauing.
A single boosted post added 59 new followers on its own, proof that a modest, well-placed ad spend can amplify content that's already resonating organically.
Case Study: Hospitality Client, 90 Days
Content That Outperformed
One reel, reaching almost entirely new people
A single Reel beat this account's own typical view average and reached an audience that was 88.9% non-followers, discovered through the Reels tab and Feed placement, not paid reach.
Paid Strategy
A modest boost, amplified
Targeted paid boosts extended the reach of top-performing posts. One boosted post alone drove 59 new followers, turning organic momentum into measurable growth.
06 โ Work
Full grid revamps, before and after
Feeds rebuilt from the ground up.
A look at three client accounts before and after taking over content: same brand, same photos in many cases, a completely different strategy behind them.
Full Rebrand: Personal to Clinic
Turned a personal page into a focused business presence
Migrated an account from mixed personal content to a dedicated aesthetics-clinic brand, with a grid built to convert new visitors into bookings.
Medical Aesthetics Practice
An editorial, magazine-style grid built for trust
Swapped inconsistent phone snapshots for a structured content system: myth-busting, product features, and treatment education, all on-brand.
Boutique Fitness Studio
From a busy class-photo feed to an aspirational studio brand
Organized a high-volume posting schedule into a clean, structured grid that still captures the energy of the studio.
Client accounts shown with permission. Business names kept general out of respect for client privacy. Ask if you'd like full case studies with real results.
07 โ Showcase
Reels, stories & posts, straight from client accounts
A closer look at the content itself.
Real examples of the reels, stories, and posts produced month to month: the actual output behind the strategy above.
Reels
Muted previews. Sound-on versions available on request.
Reel
Reel
Reel
Reel
Reel
Behind the Scenes
Stories
Daily-use story templates and formats.
Story
Posts
Feed graphics and campaign posts, designed and scheduled.
Client accounts shown with permission. Business names kept general out of respect for client privacy.
08 โ Testimonials
What clients say about working together
Real feedback from real partnerships.
“
Working with Glowhub transformed our online presence. The consistency and creativity brought into our feed every single week has made a noticeable difference in how our community connects with us.
D Pilates
“
Incredible work ethic and attention to detail. Our content looks elevated, professional, and completely aligned with our clinical brand vision.
Correct Clinic
“
The energy, passion, and strategic vision behind our content have been unmatched. Our engagement is up and our brand authority has never been stronger.
Glam House Clinic
“
Always reliable, highly creative, and deeply consistent. Taking social media management off our plate while seeing high-quality results has been invaluable.
Laylak Restaurants
09 โ Packages
Monthly retainers, no long-term contracts
Choose the level of hands-on support your brand needs.
Every package includes content strategy, graphic design, captions, and scheduling as its foundation. Growth adds video scripting and full engagement management; Platinum adds a full production day and paid growth on top of that.
The Essentials
Starter
For brands ready to show up online with the essentials done right.
$1,500/ month
10โ12 posts / month (4 reels, 6 static or carousels)
- A basic monthly content strategy, planned around your goals
- Every static post and carousel professionally designed
- Caption writing & hashtag research built to get found
- Full content scheduling, nothing to post yourself
- Standard monthly reporting
The Relationship Builder
Growth
For brands ready to turn followers into real, ongoing relationships.
$2,500/ month
15 posts / month (8โ10 reels, 5โ7 graphics or carousels)
- Everything in Starter, plus:
- A full social media strategy & content calendar, not just a basic plan
- Scroll-stopping video scripts for every reel, hook to CTA
- Full engagement management: DMs, comments, and story reposts handled
- Detailed analytics reporting
The Full Studio
Platinum
For brands ready for a full-service, high-touch partnership: production, paid growth, and dedicated strategy.
$5,000/ month
20+ posts / month
- Everything in Growth, plus:
- A full-day professional videography & photography content day, produced start to finish
- Influencer collaboration outreach to extend reach beyond your following
- Dedicated paid ads setup & management
- Premium monthly strategy calls
Each tier builds on the one before it. Ad spend for Platinum's paid ads is billed separately from the monthly retainer.
10 โ Contact
Let's build your glow-up.
Have questions, or ready to get started? I'd love to set up a call and walk you through everything in detail: strategy, packages, and what the first 30 days would look like for your brand.